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Advertising promotion and other aspects of integrated marketing communications

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Market-leading advertising, promotion, AND other aspects OF integrated marketing communications, 9th Edition discusses all aspects of marketing.The eighth edition of Shimp's market-leading advertising, promotion, AND other aspects OF integrated marketing communications fully integrates all aspects.

Advertising promotion and other aspects of integrated marketing communications

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Part I: THE practice AND environment OF integrated marketing communications (I.M.C.).This case map provides the full case identification on the HBP site, a case abstract, and its fit into specific chapters in the text.About the author(s).